Denim Trends Throughout History, Pt. 2

Last week, we ended with the timeless jean jacket and the introduction of double denim in the ’60s. Picking up where we left off, here’s a look at what began happening post-Summer of Love:


Photo from: Modano VideoClipe

Eventually, jeans weren’t just for men anymore. In the late ’60s and into the ’70s, women began desiring the same freedom and independence that men were representing in their denim ensembles. Girls from all over the style spectrum picked up their own pair of jeans, especially rock ‘n’ roll gals like Joan Jett. Ripped denim became acceptable for both sexes, and suddenly fit was more important than ever before.


Image from: Jacob Davis USA

As soon as both sexes were comfortable rocking denim, a new wave of jean fashion hit the young adult scene: the flare. Fit up the thigh and flared below the knee, it was worn by every teenager in the ’70s and ’80s, and by huge musicians from Led Zeppelin to Janis Joplin. The world’s biggest names were performing shows that would be talked about for decades to come– and they were doing it all in flared jeans.


Image from: fanpop

The ’90s were huge for denim. Grunge suddenly took the music scene by storm, with bands like Pearl Jam and Nirvana taking over MTV. Acid washed, ripped and torn bootcut jeans became the outfit choice of every band member… And of everyone watching them on TV.

Image from: Trend Vogue

Image from: Trend Vogue

Enter the new millennium and denim is very much still a big trend; from colored to printed to acid wash– the denim look is warn in a variety of styles and shapes. More proof that denim is the longest-lasting trend the world has witnessed… And looks like it’s here to stay!



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