Bluer Denim- Kickstarts!

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  • BLUER DENIM, the transparently sourced American premium denim brand by Jeff Shafer, debuts its collection via Kickstarter on June 4. The new brand announces pre-orders of its world-class, made-in-the-USA jeans and denim products exclusively online, at previously unheard of prices.

    Designed in its Portland, Oregon studio, BLUER’s jeans feature cotton grown in Georgia, Cone White Oak denim milled in North Carolina, and YKK buttons, rivets and zippers forged in Kentucky. Using eco-friendly ozone laundry processes, each piece is cut, sewn, washed and hand-finished in Los Angeles.

    The campaign will help to fund BLUER’s home try-on program, where customers will be able to try on up to three pairs of jeans in their own home. Customers will simply select up to three pairs of jeans to try, and add them to the “Home Try-On” cart. BLUER will ship the chosen pairs, and the will have 30 days to ship back unwanted pairs. BLUER customers will only pay for what they keep, and trying on at home is completely free with no up-front fees or shipping costs. A straight purchase option will also be offered.

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